BANK OF AFRICA NAMED "CUSTOMER SERVICE OF THE YEAR IN MOROCCO" IN THE BANKING CATEGORY FOR THE THIRD CONSECUTIVE YEAR 25 October 2019

BANK OF AFRICA has been awarded the prestigious award "Customer Service of the Year Morocco 2020". This distinction underlines the excellence of Customer Service and reflects the bank’s strong commitment to its customers and prospects.

Indeed, and for its 3rd edition in Morocco, the competition awarded yesterday in its awards ceremony, the title "Customer Service of the Year Morocco 2020" to BANK OF AFRICA in the Banking category.

This award was obtained following mystery shopper surveys over a period of 4 months (from May to August 2019) based on a multi-channel approach to BANK OF AFRICA customer service. Indeed, the organisation in charge of this study carried out an in-depth audit, based on physical visits to the network of Individuals & Professionals on the national territory, telephone calls, emails/forms and browsing on the bank’s website.

The BANK OF AFRICA Group is committed to maintaining close relations with its customers and has always placed a strategic emphasis on quality of service through the implementation of a well-established system of customer service to ensure a better understanding of their needs and better support.

To this end, several tools have been put in place by the bank for continuous monitoring, including satisfaction surveys conducted by customer category, mystery shopper visits organised permanently throughout the year and covering the entire territory, analysis and processing of all customer complaints... enabling BANK OF AFRICA to constantly improve the quality of service provided to its customers and to maintain its positioning as “Customer Service of the Year” in the banking sector.